Why Famous:Peterson, a clinical psychologist at the University of Toronto, first came to public prominence in 2016 after posting a series of YouTube videos criticizing political correctness and the introduction of a law that would add gender identity as protected grounds for discrimination in Canada.
Peterson's work crosses the fields of personality psychology and the psychology of ideological and religious belief. His 2012 book 12 Rules for Life: An Antidote to Chaos topped bestseller lists around the world.
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